Data protection at a glance General information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the responsible body” in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This can be z. B. be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request that the processing of your personal data be restricted. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have any further questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following data protection declaration.

General information and mandatory information on data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Optimyze Consulting GmbH

Subbelrather Strasse 15A

50823 Cologne

Email: info@optimyzeus.com 

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

storage duration

Unless a specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the data will be deleted once these reasons have ceased to exist.

General information on the legal basis for data processing on this website

If you have consented to the data processing, we will process your personal data on the basis of Article 6 Paragraph 1 Letter a GDPR or Article 9 Paragraph 2 Letter a GDPR, if special data categories according to Article 9 Paragraph 1 GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is also based on Section 25 (1) TTDSG.

The consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. Furthermore, we process your data if they are required to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR. Data processing can also take place on the basis of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR. The following paragraphs of this data protection declaration provide information on the relevant legal bases in each individual case.

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We would like to point out that in these countries no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to release personal data to security authorities without you as the person concerned being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH A PROCESSING IS BASED CAN BE FOUND IN THIS DATA PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA INVOLVED, UNLESS WE CAN PROVE COMPREHENT PROTECTIVE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE PURPOSE, EXERCISE OR DEFENSE LEGAL CLAIMS ( OBJECTION ACCORDING TO ARTICLE 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES; THIS ALSO APPLIES TO PROFILING TO THE EXTENT RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION ACCORDING TO ART. 21 (2) GDPR).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability.

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done to the extent that it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the examination, you have the right to request that the processing of your personal data be restricted.

If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to demand that the processing of your personal data be restricted instead of being deleted.

If you have lodged an objection in accordance with Art. 21 (1) GDPR, your interests and ours must be weighed up. As long as it has not yet been determined whose interests prevail, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State are processed.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Objecting to Promotional Emails

We hereby object to the use of contact data published as part of the imprint obligation to send unsolicited advertising and information material. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising being sent, such as spam e-mails.

Data collection on this website Cookies

Our website uses so-called “cookies”. Cookies are small data packages and do not damage your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have different functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you want (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring web audience) (necessary cookies). stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies was requested, processing takes place exclusively on the basis of this consent (Art. 6 Para. 1 lit. a DSGVO and § 25 Para. 1 TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted. You can find out which cookies and services are used on this website in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version Operating system used Referrer URL

Host name of the accessing computer Time of the server request IP address

This data is not merged with other data sources.

This data is collected on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – the server log files must be recorded for this purpose.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; the consent can be revoked at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; the consent can be revoked at any time.

The data you sent to us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Web Analysis and Control Services

WPStatistics

This website uses the analysis tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com).

With WP Statistics we can analyze the use of our website. WP Statistics records, among other things, Log files (IP address, referrer, browser used, origin of the user, search engine used) and actions taken by website visitors on the site (e.g. clicks and views).

The data recorded with WP Statistics is stored exclusively on our own server. This analysis tool is used on the basis of Article 6 (1) (f) GDPR. We have a legitimate interest in the anonymous analysis of user behavior in order to optimize both our website and our advertising. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Google Tag Manager

If you have given your consent, the Google Tag Manager from Google LLC is used on this website. Our contractual partner is the European subsidiary Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The Google Tag Manager is basically used to play other tools. Instead of loading a tool directly, Google Tag Manager loads it. Google Tag Manager uses administrator cookies and transmits cookies associated with Tag Manager to Google. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

Due to the server connections between your Internet connection and the Google servers, your IP address and network data such as the following are also processed:

The legal basis for data processing by the Google Tag Manager is your consent in accordance with Article 6 Paragraph 1 S.1 lit.a GDPR.

You can revoke your consent at any time with effect for the future. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected. The data collected via the Tag Manager will otherwise be processed until you revoke your consent.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by not giving your consent to the setting of the cookie.

You can find more information about the terms of use of Google Tag Manager and data protection at Google at https://marketingplatform.google.com/about/tag-manager/ and at https://policies.google.com/?hl=de 

Google Analytics

If you have given your consent, Google Analytics 4, a web analysis service provided by Google LLC, is used on this website. Our contractual partner is the European subsidiary Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Analytics uses cookies, which enable an analysis of the use of our websites by you. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

With Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, your user behavior is recorded in the form of “events”. Events can be:

In addition, the following is recorded:

Google use this information on our behalf to evaluate your pseudonymous use of the website and to compile reports on website activities (the analysis when using the user ID is not pseudonymous). The reports provided by Google Analytics are used to analyze the performance of our website.

Recipients of the data besides us are/can be:

Insofar as data is processed outside the EU/EEA and there is no data protection level corresponding to the European standard, Google Ireland Limited has EU standard contractual clauses with Google LLC, which is based in California, USA, to produce suitable guarantees in accordance with Article 46 GDPR completed. You can find a copy of the contractual clauses here: https://policies.google.com/privacy/frameworks?hl=de&gl=de 

The legal basis for this data processing is your consent in accordance with Art.6 Para.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google

1. Not giving your consent to the setting of the cookie or

2. Download and install the browser add-on to deactivate Google Analytics

You can find more information about the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/  and at https://policies.google.com/?hl=de 

Google Ads

We use Google Ads, an online advertising program from Google LLC, on our website. Our contractual partner is the European subsidiary Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

So-called conversion tracking is used here. If you click on an ad placed by Google, a cookie will be set. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page.

The data collected using the conversion cookie is used to create statistics for ads customers who have agreed to conversion tracking.

Recipients of the data besides us are/can be:

Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, Google Ireland Limited has EU Standard Contractual Clauses concluded. You can find a copy of the contractual clauses here: https://policies.google.com/privacy/frameworks?hl=de&gl=de. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection point of view. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

The legal basis for this data processing is your consent in accordance with Art.6 Para.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google

1. Not giving your consent to the setting of the cookie or

2. Download and install the browser add-on to deactivate Google Analytics

You can find more information about the Google Ads terms of use and data protection at Google at https://ads.google.com/home/ and at https://policies.google.com/?hl=de 

Data processing in “Third Countries”

We use processors to provide our content and services. For technical reasons, some of these processors have servers in third countries, to which connections are established in special situations when you use them. Your IP address will be processed.

Insofar as data is processed outside the EU/EEA and there is no level of data protection that corresponds to the European standard, which has been confirmed by the EU Commission by means of an adequacy decision in accordance with Art. 46 GDPR, we have to produce suitable guarantees within the meaning of Art. 46 GDPR with the affected companies concluded EU standard contractual clauses. A copy of the EU Standard Contractual Clauses can be found here: https://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:32021D0914&from=DE. It is noteworthy that the USA is currently also considered a third country from a data protection point of view. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

Social Media

We maintain online presences in social networks and platforms in order to communicate with customers, prospects and users who are active in these networks and to be able to inform customers, prospects and users about our services.

Our website therefore links to the Instagram website operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA., or if you are based in the EU, Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Unless otherwise described in this data protection notice, no data is exchanged with Instagram via our website.

Our website also links to the LinkedIn website operated by LinkedIn Corp., 1000 W Maude Ave., Sunnyvale, CA, 94085-2810, USA or, if you are an EU resident, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. Unless otherwise described in this data protection notice, no data is exchanged with LinkedIn via our website.

Our website also links to the Xing website operated by Xing AG, Gänsemarkt 43, 20354 Hamburg. Unless otherwise described in this data protection notice, no data is exchanged with LinkedIn via our website.

If you access the networks or platforms, the terms and conditions and data processing policies of the companies operating these networks or platforms apply. Unless otherwise provided in our privacy policy, we process data from users when they communicate with us via social networks or platforms, e.g. B. when they post on our Facebook pages or send us messages.

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected or only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after it no longer serves any purpose. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR.

Data stored by us for other purposes remain unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). Storage in the blacklist is not limited in time.

You can object to the storage if your interests outweigh our legitimate interests.

Own services OneDrive

We have integrated OneDrive on this website. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter “OneDrive”).

OneDrive enables us to include an upload area on our website where you can upload content. When you upload content, it is stored on the OneDrive servers. When you enter our website, a connection to OneDrive is also established so that OneDrive can determine that you have visited our website.

OneDrive is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in a reliable upload area on his website. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 (1) (a) GDPR; the consent can be revoked at any time.

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed according to our instructions and in compliance with the GDPR.

Data Storage for Recruitment Processes

During an application process or a contact confirmation, we process your information that you have made available to us and that we need for the purpose of carrying out an application process with one of our clients.

The following categories of data are processed:

In addition, we process personal data that we have obtained from publicly accessible sources or personal contacts. This is, for example, public information from your social networks. This includes the current position, the current employer and any correspondence with you via those services. The legal basis for this is our overriding legitimate interest in targeted communication with potential applicants via job-oriented social networks in accordance with Art. 6 Para. 1 lit f GDPR.

Your data will only be recorded with your express consent via our website or in writing by e-mail. Consent can be revoked at any time, which means that the stored data is irrevocably deleted, provided there is no legal basis for storing the data.